You probably know the feeling just as well as I do.
You have come up with a great idea, developed it into a excellent website, and now you are stranded without a single visitor making you money. I can’t tell you how to succeed in promoting your website, as all sites targets different groups of users,but I will do my best to give you some ideas on how you can make your dream come true.
I once had a client that told me that; “I am only in it for the money.”Even though we managed to provide him with some good traffic during the contract period the visitors soon lost interest. Why? Because the content of his site wasn’t as good as it could have been. So rule number one should be to have good quality content or a well run service and you got a good foundation.
So what’s next?
Yes, you are right; we need to get some traffic into this excellent website of yours. A method that I think is very underrated is having a “tell-a-friend” tool on your website. On one of the sites I was promoting, just by adding this small, simple feature made traffic stats go crazy for the owner of that site. And the reason was as simple as unique. He had some good quality content and was very passionate about his site.
But that only works if you already got some traffic. I am personally a huge fan of quality links for that purpose. Take a good look at the websites that are in the same business as you are, and see if you can find any site where you both can earn something on working together.
Now you should start getting some visitors, and in my last advice I will give you a few advices on how you can keep them coming back to your site. The main rule in this department is to never launch a unfinished website, those visitors will most likely never come back unless you have some sort of pre-signup registration. Then we have the newsletter or RSS feed, an excellent way to keep customers to come back to your site, if you have good content. Yes, I know, it is that content nag again. The last method I am going to mention here have become more popular the last few years. It is to provide something that the user never gets bored with. It could be a game, a social network, an email client and, yeah, you get the picture.
This might work for some of you, but as I have already stated, there is no manual on how to get traffic floating, you have to try and fail, to find the ultimate solution for your own site.


April 8th, 2009 at 11:07 PM
Good post!