A few days ago NY-Times had a interesting article. I’ve also added a link to the European version from TimesOnline.

If you have been following this space, here is a conclusion that’s not going to surprise you: Online advertising will grow, but it will do so more slowly over the next few years.

That’s the headline on a handy chart sent over by eMarketer this morning. EMarketer is a quantitative accumulation of the conventional wisdom, pulling together forecasts from various research firms.

Next year online ad spending will increase by 29 percent, it predicts. By 2011, the company predicts, $42 billion will be spent in advertising online. That will only be a 12 percent increase from 2010.

http://bits.blogs.nytimes.com/2007/12/12/cheatsheet-online-ad-spending-to-slow/

http://business.timesonline.co.uk/tol/business/industry_sectors/media/article2988002.ece

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Google AdSense is the favorite of many publishers. It’s easy to get into, and we consider it as one of the best choices for small websites. The advertisements comes from Goggles AdWords program witch gives a very good fill-rate, even if your site is in a small niche.

You also have the opportunity to filter out any competitors that tries to advertise on your site. The program is CPC and CPM, and the best payed option is selected for each ad-view. You can also add a search box and different product leads.

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Ironically, “make money” blogs seems to be the most money-making blogs at the moment. But when we think about it, it’s not such a surprise. Almost everyone that owns a website would at some point want to make money at it, and where would they get the more information about that then in a “make money” blog.

Content - Visitors - Money

That’s what it all comes down to, without quality content, no visitors, without visitors, no money. So when all the criteria are filled, how do you monetize your blog? Ads must be a great way to start you think, and you’re probably right. Ad-spots is a good income source, but have you though about targeting into the niche you’re writing about? What are your readers after?  Readers of this blog, like yourself, are after one main thing. They would like to make money on their website. And we would like to give them the opportunity to do so.

Yes, we’re talking about affiliate programs. Find a program that suites your blog and sign up. If you are having problems finding a affiliate program, check out your competitors sites and have a look at what kind of programs they are using.

How do you make money on your blog, and more important, what do you blog about?

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You probably know the feeling just as well as I do.

You have come up with a great idea, developed it into a excellent website, and now you are stranded without a single visitor making you money. I can’t tell you how to succeed in promoting your website, as all sites targets different groups of users,but I will do my best to give you some ideas on how you can make your dream come true.

I once had a client that told me that; “I am only in it for the money.”Even though we managed to provide him with some good traffic during the contract period the visitors soon lost interest. Why? Because the content of his site wasn’t as good as it could have been. So rule number one should be to have good quality content or a well run service and you got a good foundation.

So what’s next?

Yes, you are right; we need to get some traffic into this excellent website of yours. A method that I think is very underrated is having a “tell-a-friend” tool on your website. On one of the sites I was promoting, just by adding this small, simple feature made traffic stats go crazy for the owner of that site. And the reason was as simple as unique. He had some good quality content and was very passionate about his site.

But that only works if you already got some traffic. I am personally a huge fan of quality links for that purpose. Take a good look at the websites that are in the same business as you are, and see if you can find any site where you both can earn something on working together.

Now you should start getting some visitors, and in my last advice I will give you a few advices on how you can keep them coming back to your site. The main rule in this department is to never launch a unfinished website, those visitors will most likely never come back unless you have some sort of pre-signup registration. Then we have the newsletter or RSS feed, an excellent way to keep customers to come back to your site, if you have good content. Yes, I know, it is that content nag again. The last method I am going to mention here have become more popular the last few years. It is to provide something that the user never gets bored with. It could be a game, a social network, an email client and, yeah, you get the picture.

This might work for some of you, but as I have already stated, there is no manual on how to get traffic floating, you have to try and fail, to find the ultimate solution for your own site.

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When they first wrote about their auto-pricing feature on their blog, I was skeptical at best. I have to admit that I didn’t think that was the way to go, how was they suppose to know, better than me what my ad-space was worth?

After testing it for two weeks on my site I’m impressed, very impressed. I’ve sold about 200% more advertising on adtoll, than before I started using auto-pricing on my site. The brilliant about this feature is that it does not only set the market price for your advertising spot, but it also changes when the market changes. For example, if a advertiser buys an advertisement on your page, the price goes up. If the number of clicks change, the price goes up. 

So you see, you no longer needs to monitor your advertising stats to be able to set the right price, they do it for you, and instantly to make sure you always get the price you deserve. And if you think you deserve a better price, you can always choose how exclusive your ad-space is.

Try it out, you won’t go back.  

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We have decided to start this blog to help you earn money on your own site.

We’ll tell you how to achive this, and how we make money on our site to give you some inspiration. We’ll be look,ing into different programs, services and tactics to be able to make the most out of our website and help you make the most out of your website.

Good luck and subscribe to our RSS feed so you don’t miss out on something.

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